We've recently set up a new Twitter feed to promote a fundraising event and help raise awareness for two charities. As part of this process, we looked at the various published hints and tips on how to run a Twitter account. So out of all the advice, what has worked or is working for us?
Choose your Twitter name well: Ensuring that your online name is appropriate is probably one of the most important decisions to make. Although it may sound a little 'big business' - branding is important to let people know who you are. Fill out that bio information, post a relevant picture or logo and, if you have one, give a website address. That way people can see who you are and find out more about you.
Settle on a hash tag and use it: To help others find your tweets or related material - choose an appropriate hash tag and use it on all your posts. That way, people can easily find all of your messages by clicking on either your name or hash tag in just one of your tweets!
Update your Twitter feed regularly: Encourage people to want to follow you. Make your comments clear, without profanity, readable, on-topic (mostly - but not a hard and fast rule) and above all...send out updates regularly. It may only be once or twice a day...but keep sending those tweets out.
Engage others: Twitter is about small conversations and passing information. If you see a question that you can answer...answer it! If you've seen an interesting article on the Internet...post a link. If you want to just chat to someone that has an interesting bio...send them a message. It's great to get into conversations on sites such as Twitter with new people...but keep in mind that you don't really know who is on the other side of the conversation. Always be wary of what you are saying and children should not be left unsupervised!
Re-tweet messages: If you see something you like or think others would be interested in, then re-tweet the message. If you forward it on, then others will usually do the same for you. It is a great method to get your messages seen by more people...and a great way of getting new followers. It is also a means of building up a network of people who you regularly talk to and re-tweet for.
So there's five tips already! There are many more that could be given...but these first five are the ones that we would recommend to start off with. The last comment we will make in this blog entry is, if you are promoting a specific charity, event, product or company...don't lose sight of what you are trying to achieve. Try not to lose the core message in loads and loads of non-related tweets...use your judgement on striking the right balance between delivering that message and having fun! Good luck!
For the record our charity fundraising is for: -
Sadie Rose Clifford Appeal: We are raising money in memory of Sadie Rose to support the Neuroblastoma charity and children & families affected by this rare form of cancer. The Neuroblastoma Alliance UK charity provides families financial help for treatment and support as well as funding research.
Sands: In memory of Freya Doherty. The Stillbirth and Neonatal Death charity is an organisation which offers families support when a baby dies during pregnancy or after birth. The death of a baby is a devastating experience. The effects of grief can be overwhelming and parents, their families and friends can be left feeling dazed, disorientated, isolated and exhausted.
If you would like to donate, please visit our site run4charity.net and hit the donate button at the top of the page...the money is given direct to the charities and you can choose which one to support. Any help you give would be gratefully accepted! Our Twitter name is @run4charitynet